Wednesday, 26 November 2008

editing a magazine layout.

For project 1 in IT and advertising production i was asked to choose an article from a magazine that attracts and interests me, to scan it in and using adobe indesign i had to re-style and re-structure the article acording to how i think it should be layed out. i am able to change the article as much or as little as i want to.

The article i have chosen to be re-presented is from the November 2008 issue of Elle. It is an article called 'Comme des Garcons hits the high street', where one of Elle interviews the mastermind behind the designer label, Rei Kawakubo about her collaboration with H&M and her work overall.

These are the images of the original scanned in article;

The beginning two page spread to the article i think should be the opposite way round, because readers tend to read from the left to the right, therefore the image of Comme des Garcon and her work can be easily bypassed.

The next two images are from the next two double spread images, next to these pages are adverts from O2 and John Lewis. i really like these pages because they seem to follow a colour theme each. i don't think they need editing much, however i would like to experiment with a different font for the 'I' and the quotes which go across the page.

The final page of the article is mainly writing. however i like how the quote runs straight the way through to break it up, also the images are in a good place at the bottom right, as they are easily visible, however the images are not in timeline order, the images are shown are from different years but in a mixed order. i think i will change it so they read from left to right in chronological order.
I like the unique layout of this article and think it works well for being about Rei Kawakubo, therefore i do not want to change the layout too much, only develop a good knowledge of Indesign.

Friday, 14 November 2008

a stylist is an interpretor of fashion

The stylist puts together looks according to a brief for a particular look as interpretations of what the editor has ordered or off their own back.

My first out of the class assignment was set for me to be a stylist to a partner in class.
i began with a customer profile. to create a basic outline of my partner's everyday guidelines or 'rules' as i referred to them. everyone has their own set of rules i realised, conscious or sub-conscious...they are there.
Customer profile - Erin Maguire
shops- boutiques/ all saints/primark/dorothy perkins/H&M/ASOS
spent on average monthly - £150
Colours- Black/ grey/corcol/ pink/ coral - unsure about cream/brown/red
fabrics- silk/chiffon/stretch cotton/ stiff fabric
shopping environment- doesnt like the internet/ preferes town centres for independant shops.
favourite designers- all saints/ religion/ arrogant cat/ aqua couture
favourite body features- legs/eyes/lips/smile/ hair
disliked body areas- stomach/ breasts - too big and not in proportion with her body.
style icon- lindsey lohan

my objective was to create 3 outfits for my client, experimenting with new looks and ideas.
* i will add images as soon as i can*

Overall i found being a stylist difficult. Initially i expected to find it quite hard to dress Erin's figure as it is different to my own and have never dressed anyone but myself before, however once i begun it wasn't as hard as i imagined and i began to understand her figure and what suited her. I was nervous to style Erin as she has a strong self found style already therefore i didn't necessarily want to experiment with dramatic new styles but rather open her eyes to different colours and garment fittings. As i begun to look at Erin's style and understand her 'rules' i found it much easier to pick garments out for her. styling Erin opened my eyes to how different people have to think about their different body features and figures. It helped me see that different people like different fabrics also, this task allowed me to see clothes from a new point of view rather than my own personal. working with a client allowed us to discuss a range of stores, designers, clothes and personal views on shopping and clothes in general and i enjoyed swapping opinions and views.