Monday, 6 April 2009

The Campaign

This is the image of the original campaign we have been asked to re-style.
The Campaign was for Clinique's Valentines day bonus time.

We feel the advertisement looks cluttered and rushed.
We think the lips and the writing 'love & kisses' looks tacky.
Although we do feel it is in keeping with the brands simple clean identity, which we can see is consistently carried through in other Clinique advertisements and campaigns. (below)

Because it is for a promotional seasonal campaign and for Another magazine we feel the campaign needs something more to it, something to catch the customers and reader attention as well as being in keeping with the time of year the campaign is being released.

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