Tuesday, 7 April 2009

Kolocraft and the printing process

Partnering the biggest brands in the high street
From fashion to finance, home improvement to food retailing. For more than 25 years we’ve worked alongside some of the most famous and successful names in high street and out-of-town retailing. With annual turnover in excess of £20 million, we’re one of the largest POP producers in the UK.

Clients include big names in electrical retailing as well as the DIY market. Not to mention some of the most well respected brands in cosmetics, automotive, and shopping malls.

They are a very innovative company who strive to produce the highest quality customer service and products to suit the customers needs.
They run at a very fast pace and are able to turn around any project in the tightest of deadlines.

Print Process
Incoming Artwork ; Artwork is received and sorted out.
Scanning and re-production; The scanning operator carries out image re-touching. The image is scanned into the computer and the image quality is checked. e.g. Photoshoots selling clothes will send a piece of material of the clothing so that the operator is able to correctly colour match it in photoshop. The operator is given a brief from the client, this will show the areas of the photograph they want photoshop editing and why e.g airbrushing.
Design department; The mac operator colour separates and paginates to the design brief. Acrobat is used to prevent files being corrupted. When printing there is a colour bar at the top to ensure colours are at the correct density. Guillotine marks are added on the image for when it is to be trimmed. All text is individually checked to make sure everything is exactly correct.The image is sent off the to the client to be approved.
CTP - Computer to plate; this is for litho printing. Everything is checked and re-checked to ensure the file e.g font is not corrupted. The computer shows each separate colour and how they are built together.
- a plate is chosen. They are able to print 25-50 plates an hour. The plates are made of aluminium.
- this goes into a drum at 1000 revolution a minute
- can print 1300 an hour
- the image is put onto the plate
- a plate is used for each colour.
- it is a simple process
- can be printed on a range of paper, self adhesive, plastic and matte.
- the process is one of the full printing processes which is used as an art form as well as commercially.
Lithographic PrintingWorks on the principle that water and oil do not mix.
Lithography is only on one flat surface.
- A plate is treated in a way so that the image areas attract the oil based inks and the non image wet areas repel the oil based inks.
- the plates are wrapped around a cylinder for each separate colour and the paper passes through.
Screen printing Everything is checked from the computer. The image is blown up in digital projection which is not very good quality. This is a printing technique that uses woven mesh to support an ink blocking stencil.
- the screen, made out of Purus, finely woven fabric; mesh is stretched over a frame of aluminum. Areas are blocked off with non-permable material to form a stencil. The images are made up of dots.
- the screens are then dried by UV lights
- they can do around 400 per hour.
- the images come out dry.
- this process can use rigid materials up to 30 millimeters, wood
paper/ cardboard
The screens are then washed.
Colours are checked on the lightbox and a densitomitor is used to check the ink density.
Cutting department
Digital Department Used in everybody printers, straight from computer to print. Can print 2 to 100. it is not a waterproof process but images can get laminated.
Packaging Department

Recycling is very important to them, following the ISO 1401 environmental standard.
Green bin - recyclable
yellow bin - general waste
red bin- hazardous waste.

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