changed creative brief

For project 5 where i was asked to restyle an unsuccessful ad campaign i created a creative breif to go along with the project. I really liked the creative breif i made for Clinique and have decided to redo my previous Creative breif for project 2.
As the Ted Baker logo is a rectangle box i decided to put it along the top acting as a title, i wanted it large and bold, but wanted to keep it simple with it being black and white.
I then created the text using text boxes and roatating them to fit well and flow. I much prefere this design for creative breif, but it is simple, readable but doesnt put you off from reading it.